Ben Tremblay

Technology, business and change



Forget the organizational chart. Here’s the blame chart.

Forget about the organizational chart. It's now all about the blaming chart.

We’re all in the fast food business

No matter what business you’re in, remember that people buy fast food. A lot. With a smile. Knowing it’s terrible for their health. Most people don’t buy what’s best for them, they buy what’s convenient, fast and what makes them “feel good”.

Pay you?

Pay you? We thought you might be interested in working for free on an idea you didn't have and don't really believe in. We could consider a revenue sharing model if our crappy idea succeed.

Yet, we insist on writing them.

Reports : yet we insist on writing them

Solving real issues. With a product. And a price.

Startups, advertising and solving real issues

We need less of them

iStockphoto : the place to find pictures of happy employees when you can't find them inside your own business.

I don’t have time – Key questions

I don't have time

Skip This Ad.

90% of TV viewers skip through the adverts on their DVR. That’s a pretty clear user response to interruption marketing. Web publishers, please save us a click.

The What, The How And The Why Of Our Ideas

We spend most of our time explaining the “what” and the “how” of our ideas, while most ideas get spread because of the "why"

Why They Still Rely On Traditional Advertising

“ Here’s the deal: you pay me a ton of money, I make the dumbest video ever, make sure we can’t tell your brand is behind the video because people don’t like to share corporate stuff and then... Maybe it will go viral. ”

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