Ben Tremblay

Technology, business and change



Brands And Social Media

Brands that fail at Social Media never got in there for the "social" part of "social media". They're in there for the "media" part.

Growing the comfort zone means never being in it

Breaking out of the comfort zone (a.k.a doing something that matters) means forgetting about the comfort zone

Customer Service Is Everything

Now more than ever, as the features lists become irrelevant, customer service is everything.

This is the message a lot of businesses communicate, without even knowing it. Now more than ever, as features lists become less important, customer service is everything.

Infinite Amount Of Bad Names

Why add 2.0 to your new idea's name, when the amount of bad names you can choose form is infinite?

The focus can’t be on the feature list anymore

With the number of businesses offering the exact same services, the focus can't be on the feature list / offered services anymore.

The Web Strategist

Who's not a Web Strategist these days? ("I'm a Web Strategist" - "Who's not ?")

Google Buzz: “Tens Of Millions Of Users Already”

Google Buzz are proudly announcing that they now have millions of users using the service. We certainly don't have the same definition of a user. A user makes the decision to subscribe.

Source: GMail Blog

Filling The Gaps

Life (mostly business) Is All About Filling The Gaps. Most products try to fill the gaps between two other products. It's OK, it just can't go on forever as the gaps become smaller.

Google Buzz, PageRank and PeopleRank

There was a missing piece in Google's algorithm: ranking people. With Google Buzz, here comes PeopleRank.

Best Vs. Most Popular

"Best" and "most popular" are often confused. They rarely meet.

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