Ben Tremblay

Technology, business and change



Users And Website Usability

Users don't love usable websites: they just hate the poorly designed ones

New Challenge: Managing Customer Expectations

The Web have raised the bar when it comes to customer satisfactions. Customers now expect a lot from brands and managing customer expectations is the new Web challenge

Growing the comfort zone means never being in it

Breaking out of the comfort zone (a.k.a doing something that matters) means forgetting about the comfort zone

Customer Service Is Everything

Now more than ever, as the features lists become irrelevant, customer service is everything.

This is the message a lot of businesses communicate, without even knowing it. Now more than ever, as features lists become less important, customer service is everything.

The focus can’t be on the feature list anymore

With the number of businesses offering the exact same services, the focus can't be on the feature list / offered services anymore.

Strange Mix

The Web Strategist

Who's not a Web Strategist these days? ("I'm a Web Strategist" - "Who's not ?")

Getting People To Care

Understanding why people don't care is usually a waste of time. Focusing on the ones who care is a wise investment.

Getting The Wrong People To Like Your Content

Difference Between Passion And Obsession

Difference between passion and obsession. Passion: People admire you for it. Obsession: Too much. People think you're weird.

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