I’ve been thinking about this for over a week now and it really obsesses me. Do you sometimes have the feeling your online journey won’t bring anything good to this world? I am not talking about blogging or running a website for a purpose or to give tips and tricks on a specific subject, I’m talking about building websites or blogs on a subject you have absolutely no clue about just to get money through AdSense or whatever affiliate program?
Crapternet (aka Internet filled with crap)
Both my parents went through health issues this year (no worries, it’s all fine now) and one thing you do (at least most people) when having health problems is a Google search. You know, when you build websites just for money, you don’t really think about the end user and what kind of information you are going to put out there: you just pray for a good CPC. But when I learned my parents were using Google to find more information, I immediately felt bad because they didn’t know a 15 years old kid could write health articles and get a decent ranking on Google. Honestly, the more I think about it, the more it pisses me off. Most people don’t realize that by building a website or a blog you can have a direct impact on people’s life. This is particularly true in health or finance niches and unfortunately there are too many people in that business just for the money.
Imagine you have cancer. It is not a very nice thought to have, but that’s the only way to really understand the impact we have as bloggers, internet marketers or whatever you like to call yourself. You will Google about your specific cancer and find some information, but who actually published that information? Is it a 15 year old kid? Is it a doctor? Is it reliable? Was it built just for the money? Is there a full time SEO person working to get that website on top of Google? Imagine the information you just found says that most people die of the type of cancer you have…I think it’s freakin’ important to know if the person who wrote that is a 15 year old crapternet marketer or a doctor. Unfortunately, there are good chances it’s a person like you and me.
Google keyword tool and the crapternet
Most Internet Marketers only think about finding good keywords in Google keyword tool and don’t care about the end user. “Oh, look! ‘Breast cancer’ average CPC is 20$, let’s start a breast cancer blog”. Yeah, let’s pretend you know what you’re talking about. That keyword tool is responsible for a lot and I mean a lot of crappy content in all niches on the web and it’s really sad.
30 years of crapternet domination?
I think about my career all the time and one of the thing that obsesses me (and you know there’s a lot) is “Will I be able to do this for the rest of my life”? I also think about when I will meet new friends in my life and tell them what I do for a living. Something that is important for me and that I hope is important for you as well is to be proud of what I do everyday. I love blogging and Internet Marketing and I wouldn’t have any problems with saying that’s what I do for a living, but Internet Marketing is very vague.
“Oh Internet Marketing sounds good, what kind of website do you promote?”
“Well, I build about a hundred websites every year about whatever hot subject and suck money out of it.”
“Oh, I see, so you must be a guru in a lot of fields!?”
“No, I usually don’t have a clue what I’m talking about: people just end on my websites because I’m on the first page of Google”
Yes I already built crappy websites just for quick cash and AdSense. We are all (mostly) guilty of the quick cash trap, but it always takes an important event in your life to realize the impact you might have on other people’s life.
I’m just sayin’
I’m not saying to anyone to stop their online business, I’m just saying it’s important to think about the impact you might have. You can build a weight loss blog, a cancer blog, a debt relief blog or whatever, but do you bring anything to this world?
Bring back ethic
Unfortunately there is not much ethics left in this Internet Marketing world. Everyone wants a share of the pie no matter what it involves. I say bring back ethic and try to actually do something that will help people around you.
With a long term vision you might win. So, what do you guys think?