Technology, business and change
Google monopoly – Don’t blame big G
Google monopoly
The recent deal between Google and Yahoo means that Google ads will now be displayed on the whole Yahoo network. Some say it’s good news, some say it’s bad news and some really don’t care. The biggest issue with that deal is concerning the monopoly Google would get in the Internet ads market. You know, they already owned a huge part of internet advertising and on top of that this year they aquired DoubleClick and signed a deal with Yahoo. It’s as close as it can get to a monopoly I agree.
The Google monopoly
People fear that a too strong presence of Google on the market will make the prices of advertising go higher for advertisers and down for publishers. That’s what having no competition usually does: you try to cash in the maximum you can before some other company come and take some of your market share. Google made sure to confirm the prices won’t go up because buying advertisements with Google is based on an auction system. I agree, I agree…But big G…You wrote that auction system, you can do whatever you want! Anyway…At least they tried.
It’s not Google’s fault
I’m really neutral when it comes to Google, I both love and hate the company. I’m just sick of people bashing Google on the monopoly issue because of that new Yahoo deal. We have to understand the core reason why Google is in a monopoly situation: there are no decent competitors! Google dominate the market simply because they are the best at what they do! I wouldn’t mind using another CPC system on my websites, but they aren’t as good as Google! I tried some other CPC programs, but none of them even come close to Google’s Adsense/Adwords system. I would put the pressure on companies to come with a decent system that can beat Google Adsense/Adwords. But for now, as a publisher, I only want Google to loose its monopoly if there’s a better alternative out there. Otherwise, they give me too much money for me to hate them and say go away!
I would do the same
We would probably be doing the exact same thing Google is doing right now. Let’s say you develop an advertising system that is so damn good it beats every other system out there. It’s also so good that publishers can put little code on their website to earn money easily. Nobody is able to beat your system, what would you do? Spread the damn thing! That’s what Google is doing my friend.
Come with a decent alternative
I put the pressure on other companies, not Google. Come up with a decent system able to beat Google’s system and we’ll open the monopoly debate again. Until then, they just do what every corporation would do.
RSS
twitter
hi Ben,
great site! i like it, this is far better than the seo horror.
about the google issue probably you are right. Google is just doing what they think is the best for everybody and for their company.
they are dominating because they deserve the prize of being the best. you had opened my view as a reader. Good luck! and see you later.
jigss last blog post..Shareaholic the Easy Way of Bookmarking
I don’t care much about advertisement but as user I find Google search quality degrading in last years. I am much more likely to start search with Wikipedia or some themed site than in Google.
And as blog owner I find that shutting down my search traffic (sandbox or whatever that thing is) totally sucks.
Rarsts last blog post..Universal Extractor – came, identified, unpacked
@jiggs: Thanks a lot buddy!
@Rarst: I didn’t notice a drop in quality from Google, but they are still the best out there when it comes to searching. Microsoft is trying, but not even close to providing relevant results. Yahoo isn’t too bad!
About your traffic…I hope it will come back soon, and I’m pretty sure it will!
@Ben
It’s less noticable if you use only English version of Google page and only for searches in English. If not it’s starts mixing in geo-targeting and often quality goes out of the window. And you don’t even want to know what crap it gives when transliteration patch kicks in.
>About your traffic…I hope it will come back soon, and I’m pretty sure it will!
I reaaaaly hope it will or I have a problem. My blog is as lively as desert lately.
@Rarst, You are right, I mostly search in english so that must be the reason.
I totally agree with, the only reason G rules is because they are best at what they do, they came along and save the internet with Adsense and have dominated ever since.
Major Thing is They want to innovate many things ..So for that they are ready to do any thing they care for there employees so we are getting many things which are reliable …
Picasso,Adsense,adwords,Blogger,youtube etc many things …
Have never clicked on an ad link in my life.