Benoit Tremblay

Sketches on life, business and annoying people

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The What, The How And The Why Of Our Ideas

Posted on Monday, October 4th, 2010 at 12:10 am.

Written by Ben Tremblay

We spend most of our time explaining the “what” and the “how” of our ideas, while most ideas get spread because of the "why"
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Tags: Creativity, how, ideas, spread, viral, what, why

Why They Still Rely On Traditional Advertising

Posted on Sunday, October 3rd, 2010 at 2:00 pm.

Written by Ben Tremblay

“ Here’s the deal: you pay me a ton of money, I make the dumbest video ever, make sure we can’t tell your brand is behind the video because people don’t like to share corporate stuff and then... Maybe it will go viral. ”
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Web Key Selling Point

Posted on Saturday, September 4th, 2010 at 11:33 pm.

Written by Ben Tremblay

1 - Web key selling point: access to metrics so you can measure your success and ROI. 2 - #1 reason for web adoption: access to metrics 3 - Discovering social media: we don't care about stats and data, we do stuff for people and care about people"
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Tags: Analytics, Business, data, metrics, roi, Social Media, web key selling point

Strong Company Culture

Posted on Friday, July 30th, 2010 at 12:39 am.

Written by Ben Tremblay

Ideas, technology and products can all be copied. Company culture can't.
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Tags: Business, company, company culture, culture, products, technology

Nexus One Limited Edition

Posted on Monday, July 19th, 2010 at 1:09 am.

Written by Ben Tremblay

Nexus One: so cool that we've decided to make it a limited edition phone

If you don’t fully understand what this is about and haven’t heard about the news, there you go: Google Discontinues the Nexus One

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Tags: discontinued, google, iphone, Mobile, Nexus One, Phone

Professional Titles

Posted on Monday, May 24th, 2010 at 12:22 pm.

Written by Ben Tremblay

Adding guru at the end of your industry name and making it your professional title: now we know you're full of shit
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Tags: Business, guru, industry, professional, professional title

The Unaesthetic Aspect of Your PowerPoint Slide

Posted on Monday, April 26th, 2010 at 11:33 pm.

Written by Ben Tremblay

The Unaesthetic aspect of your power point slide prevents me from listening to what you're saying
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Tags: aesthetic, bullet point, colors, conference, listening, power point, presentation, slide, speaking

What People Can Achieve

Posted on Sunday, April 25th, 2010 at 11:25 pm.

Written by Ben Tremblay

People can achieve a lot more when allowed to think creatively than when retrained in their thinking and freedom of action
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Tags: achieve, achievement, action, Business, Creativity, employee, People, work

Facebook: Screw Users Privacy

Posted on Saturday, April 24th, 2010 at 10:41 pm.

Written by Ben Tremblay

Facebook - if concerns about users privacy means slowing down our growth, then screw privacy
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Tags: Business, concerns, facebook, growth, privacy, slow growth, users

Questioning Assumptions

Posted on Tuesday, March 23rd, 2010 at 11:50 pm.

Written by Ben Tremblay

It's impossible to optimize by simply following assumptions. Tests and results can be trusted, not assumptions.
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Tags: assumptions, conversion, optimization, optimize, results, tests

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