Ben Tremblay

Technology, business and change



Users And Website Usability

Users don't love usable websites: they just hate the poorly designed ones

New Challenge: Managing Customer Expectations

The Web have raised the bar when it comes to customer satisfactions. Customers now expect a lot from brands and managing customer expectations is the new Web challenge

SEO Never Saved A Bad Product

SEO never saved a bad product: traffic and sales aren't always tied together.

Brands And Social Media

Brands that fail at Social Media never got in there for the "social" part of "social media". They're in there for the "media" part.

Growing the comfort zone means never being in it

Breaking out of the comfort zone (a.k.a doing something that matters) means forgetting about the comfort zone

Customer Service Is Everything

Now more than ever, as the features lists become irrelevant, customer service is everything.

This is the message a lot of businesses communicate, without even knowing it. Now more than ever, as features lists become less important, customer service is everything.

Infinite Amount Of Bad Names

Why add 2.0 to your new idea's name, when the amount of bad names you can choose form is infinite?

The focus can’t be on the feature list anymore

With the number of businesses offering the exact same services, the focus can't be on the feature list / offered services anymore.

Strange Mix

The Web Strategist

Who's not a Web Strategist these days? ("I'm a Web Strategist" - "Who's not ?")

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