Ben Tremblay

Technology, business and change



Google Buzz: “Tens Of Millions Of Users Already”

Google Buzz are proudly announcing that they now have millions of users using the service. We certainly don't have the same definition of a user. A user makes the decision to subscribe.

Source: GMail Blog

Filling The Gaps

Life (mostly business) Is All About Filling The Gaps. Most products try to fill the gaps between two other products. It's OK, it just can't go on forever as the gaps become smaller.

Google Buzz, PageRank and PeopleRank

There was a missing piece in Google's algorithm: ranking people. With Google Buzz, here comes PeopleRank.

Having Ideas

The easy part: having ideas. Hard part: communicating them effectively.

Best Vs. Most Popular

"Best" and "most popular" are often confused. They rarely meet.

Website Traffic Vs. Engagement

Website Traffic Vs. Engagement: Traffic can be bought. Engagement requires work. Hard work. Great content.

Versioning The Web (Web 3.0)

I'm pretty confident that one day, we'll stop versioning the web. Because it doesn't make any sense.

What Design Can And Cannot Do

What design can and cannot do: design can help a good idea spread, but can't save a bad idea.

What We Do

Typical "What we do": Insert here fancy terms nobody understands (including potential customers) to describe how great your business is.

The Price Of Free (Or Cheap)

What's the price of free? Very often, when looking for solutions, too much importance is put on "free".

I love free and I’m sure you do too. We all love free things.

Sadly though, free (or even “cheap”) is often given too much importance when looking for a solution. In the end, paid solutions are sometimes “cheaper”.

Here are a few examples/considerations:

  • How much is “support when you need it” worth to you?
  • How much is the extra two weeks you or your team will need to customize the free solution worth?
  • How long will it take for you to do it Vs a paid expert?
  • How much is not being able to customize the solution exactly the way you want worth to you?
  • What’s the price of a single paid solution with all the tools you need Vs 50 different free solutions? Does it matter?
  • How much is “not having to worry about it” worth to you?
  • How much is reliability worth to you?

You get the idea. Free has a price and it often is your time and/or the limitations you are willing to accept.

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