What can we potentially do better than any other company, and, equally important, what can we not do better than any other company? And if we can’t be the best at it, then why are we doing it all?

- From the book “Good to Great” by Jim Collins

Thinking outside the box is highly overrated: constraints exists in probably 99.9% of everything we do, whether we like it or not. This makes thinking outside the box very difficult, if not impossible, in most situations.

Creative thinking inside the box (the constraints) is essential and to me, a more important skill than thinking outside the box.