Benoit Tremblay - the web, what matters. Simple.

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Change, Passion and People Support

December 28th, 2009

When changing things, as the level of change grows, the people support drastically drops. That's where passion comes into play.

Creativity And Need For Approval

December 28th, 2009

Creativity and the need for approval don't go well together. Your very own creativity is usually something very few people will be able to understand.

Some Spaces Are Better Left Empty

December 27th, 2009

Web design and usability 101: some spaces are better left empty.

Being One Step Ahead

December 26th, 2009

It's tough to be one step ahead all the time, because you're always on your own. That's it, nothing to copy.

Social Media Engagement

December 25th, 2009

Social media engagement: let's engage so I can shine. Sadly, that's often what social media is: getting involved just to shine individually.

Your content suck for [...]

December 24th, 2009

"Dude, your content suck for SEO." "Dude, your content suck for actual people." Yeah, find the balance.

If only I had a good idea

December 23rd, 2009

There's a lot of bad was an idea can be executed. Even for good ideas. So it's not about getting good ideas.

I hear and read this everywhere: “If only I had a good idea, then I could X”. Replace X by “start a business”, “get rich”, “change something”, etc.

The reality is that good ideas are often badly executed and the end result is no better than if it had been a bad idea at first.

So, it’s not about getting good ideas. It’s about executing well.

Every Metric is Crap

December 23rd, 2009

Of course, every metric is crap. But what is a good metric then? Metric that are to your advantage of course.

Of course every metric is crap, every ranking is crap and every top 10 list doesn’t deserve anybody’s attention.

Are they really bad or just bad when you don’t make it into the ranking?

Sometimes, it’s a good idea to take a break

December 22nd, 2009

Sometimes it's a good idea to take a break. Creativity is something that just happens, not that you can force

Decision making

December 21st, 2009

The role of the number of persons involved in decision making. Too many persons involved = screwed.

Getting everybody involved in decision making is a good idea to please everybody, but it’s impossible to take the best decision.

It makes everybody feel part of it, but makes making the decision actually impossible: too many compromises are involved.

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