The world doesn’t want you to be unique. Even though you keep hearing “be yourself” or “be authentic”, the reality is that everything around you is built around the fact that you won’t be unique. The world is built around that concept and also that most people will simply want to follow the latest trends. Blogging and Internet Marketing is no exception. A lot of people sell packages that will make you just like everyone else and a lot of blogs are at the top of the top because they write “top 10 tips” articles just to make you like everyone else. Those same persons and blogs also tell you to come up with a unique idea to make it big.
I thought of stopping here
I thought of stopping here, but then that would have been a too short article. Is it a problem? Well, it would’ve been because you expect me to write a much longer article. Why? Because that’s what most people do. But in fact there is no problems about writing short posts, Seth Godin’s blog made the Time’s top 25 blogs list this year with nothing but short posts. Ironically, that’s probably why he made it in the top 25 blogs. If Seth was just like everyone else and was simply writing the way most people say you should write to please the search engines or to get ReTweeted, he wouldn’t be on the list. Still, most bloggers will tell you you don’t know a crap about writing if you go with short posts. I know, Steth is Seth.
Most people are very unique when they start producing content online because they know nothing about blogging: they just have a very unique idea and approach. It all change very quickly though when they start reading articles about how they should write and how they should generate traffic. From that moment, they become like everyone else with the same formula and approach.
Traffic is usually the reason that will get you to change the way you produce your content. It is easy to change the way you write or act simply because you don’t have traffic. I think a better approach would be to build a very solid small fan base and work from there, rather than targeting 99% of the population. But that’s just me.
The bottom line is that sticking to your uniqueness is hard because of every single person/blog/website trying to make you just like everyone else.
Because Frogstr is mostly about Internet Marketing, I received a lot of comments and emails on a lot of things blogs about Internet Marketing should do to attract more readers and traffic. Here are some of them:
- “Ben, you should run a contest and have people subscribe by email”. That’s not what I do.
- “Ben, you should have a RSS contest against another blogger”. That’s not what I do.
- “Ben, you should offer a free ebook on subscription”. That’s not what I do.
- “Ben, you should write everyday”. That’s not what I do, I write when I have something to say.
I think you get the idea. Yes, these techniques work and I could maybe have twice the amount of traffic and 10 times more subscribers at this time, but that’s not the way I do things. It might not be the best way or the right way, but that’s my way.
What’s your way?
That is my question. What is your way? Are you doing things differently because of what everyone tells you to do? Are you doing what you think is right for you? Tell me.