Tag Archives: AdSense

Google monopoly – Don’t blame big G

Posted in Business
7
Google monopoly

Google monopoly

The recent deal between Google and Yahoo means that Google ads will now be displayed on the whole Yahoo network. Some say it’s good news, some say it’s bad news and some really don’t care. The biggest issue with that deal is concerning the monopoly Google would get in the Internet ads market. You know, they already owned a huge part of internet advertising and on top of that this year they aquired DoubleClick and signed a deal with Yahoo. It’s as close as it can get to a monopoly I agree.

The Google monopoly

People fear that a too strong presence of Google on the market will make the prices of advertising go higher for advertisers and down for publishers. That’s what having no competition usually does: you try to cash in the maximum you can before some other company come and take some of your market share. Google made sure to confirm the prices won’t go up because buying advertisements with Google is based on an auction system. I agree, I agree…But big G…You wrote that auction system, you can do whatever you want! Anyway…At least they tried.

It’s not Google’s fault

I’m really neutral when it comes to Google, I both love and hate the company. I’m just sick of people bashing Google on the monopoly issue because of that new Yahoo deal. We have to understand the core reason why Google is in a monopoly situation: there are no decent competitors! Google dominate the market simply because they are the best at what they do! I wouldn’t mind using another CPC system on my websites, but they aren’t as good as Google! I tried some other CPC programs, but none of them even come close to Google’s Adsense/Adwords system. I would put the pressure on companies to come with a decent system that can beat Google Adsense/Adwords. But for now, as a publisher, I only want Google to loose its monopoly if there’s a better alternative out there. Otherwise, they give me too much money for me to hate them and say go away!

I would do the same

We would probably be doing the exact same thing Google is doing right now. Let’s say you develop an advertising system that is so damn good it beats every other system out there. It’s also so good that publishers can put little code on their website to earn money easily. Nobody is able to beat your system, what would you do? Spread the damn thing! That’s what Google is doing my friend.

Come with a decent alternative

I put the pressure on other companies, not Google. Come up with a decent system able to beat Google’s system and we’ll open the monopoly debate again. Until then, they just do what every corporation would do.

Adsense clickers group & Understanding the business

Posted in Business
8

I just visited DigitalPoint and was shocked to see this post:

Adsense clickers group.

messege me for info

Hurting the business

Kind of a short post and this guy really doesn’t understand the business. Let’s put aside all that “Google will ban you stuff” and think about how this kind of behavior hurt the business. When clicking on an Adsense ad, it gives the publisher some money, but it also cost a company some money. Now, imagine if we all start to click ads for no purpose without being interested by the actual ad: this will mean thousands of companies will spend thousands of dollars and see absolutely no results. These companies will eventually stop publishing ads through the Adwords program and that my friend, means less money for the publishers (us…)! Adsense works so well because there is a good pool of advertisers, a good pool of publishers and Google is doing a good job at banning webmasters trying to trick the program and kill the business. While they do a good job at banning people, the system isn’t perfect and it’s possible to trick the system for sometime.

Less money

It’s really sad for every honest webmaster to see people running an Adsense clickers group because in the long run, it means less money. If less advertisers decide to advertise using Google Adwords because people are complete idiots and run clickers group, it will mean a lot less money for every webmaster out there, including members of clicking groups.