Ben Tremblay » content http://bentremblay.com/en The web, what matters, common sense Wed, 25 Jan 2012 14:52:10 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Website Traffic Vs. Engagement http://bentremblay.com/en/website-traffic-vs-engagement http://bentremblay.com/en/website-traffic-vs-engagement#comments Fri, 05 Feb 2010 05:36:49 +0000 Ben Tremblay http://bentremblay.com/en/?p=1739 Website Traffic Vs. Engagement: Traffic can be bought. Engagement requires work. Hard work. Great content.

]]> http://bentremblay.com/en/website-traffic-vs-engagement/feed 0 Getting People To Care http://bentremblay.com/en/getting-people-to-care http://bentremblay.com/en/getting-people-to-care#comments Fri, 29 Jan 2010 05:46:25 +0000 Ben Tremblay http://bentremblay.com/en/?p=1702 Understanding why people don't care is usually a waste of time. Focusing on the ones who care is a wise investment.

]]> http://bentremblay.com/en/getting-people-to-care/feed 1 Getting The Wrong People To Like Your Content http://bentremblay.com/en/getting-the-wrong-people-to-like-your-content http://bentremblay.com/en/getting-the-wrong-people-to-like-your-content#comments Mon, 25 Jan 2010 05:31:55 +0000 Ben Tremblay http://bentremblay.com/en/?p=1679

]]> http://bentremblay.com/en/getting-the-wrong-people-to-like-your-content/feed 0 Welcome To The Web http://bentremblay.com/en/welcome-to-the-web http://bentremblay.com/en/welcome-to-the-web#comments Wed, 06 Jan 2010 05:54:30 +0000 Ben Tremblay http://bentremblay.com/en/?p=1591 Welcome to the Web: we're sorry, we don't read here. We scan. That's the hard truth about the Web.

]]> http://bentremblay.com/en/welcome-to-the-web/feed 0 About Giving a Crap http://bentremblay.com/en/about-giving-a-crap http://bentremblay.com/en/about-giving-a-crap#comments Mon, 04 Jan 2010 05:10:10 +0000 Ben Tremblay http://bentremblay.com/en/?p=1577 Most people tend to easily switch side when it comes to giving a crap / NOT giving a crap.

]]> http://bentremblay.com/en/about-giving-a-crap/feed 0 Your content suck for [...] http://bentremblay.com/en/your-content-suck-for-seo-actual-people http://bentremblay.com/en/your-content-suck-for-seo-actual-people#comments Thu, 24 Dec 2009 05:10:59 +0000 Ben Tremblay http://bentremblay.com/en/?p=1454 "Dude, your content suck for SEO." "Dude, your content suck for actual people." Yeah, find the balance.

]]> http://bentremblay.com/en/your-content-suck-for-seo-actual-people/feed 0 Pleasing everybody http://bentremblay.com/en/pleasing-everybody http://bentremblay.com/en/pleasing-everybody#comments Thu, 10 Dec 2009 19:30:03 +0000 Ben Tremblay http://bentremblay.com/en/?p=1346 Pleasing everybody usually leads to average results

]]> http://bentremblay.com/en/pleasing-everybody/feed 0 How much Web content are you creating and do not own? http://bentremblay.com/en/how-much-content-are-you-creating-and-do-not-own http://bentremblay.com/en/how-much-content-are-you-creating-and-do-not-own#comments Sat, 11 Jul 2009 05:30:14 +0000 Ben Tremblay http://bentremblay.com/?p=1049 It hit me tonight. Have you ever looked at all the content you’re creating and that you do not own?

I’m the biggest fan of “own your content”. Whenever I evaluate different technologies or solutions when it comes to content creation, I always ask myself: will I own that data? When I say “own my content”, I mean on my own server or at least I make sure I will be able to leave the service with the data I created.

It is so easy to spend half a day on twitter and Facebook building a brand and retweeting your friends, but these are services that could shut down tomorrow with all your data. Of course you would keep the brand you worked so hard to build and all your connections, but without a solid home (website) and a central place to access the content that made you so special, you’re screwed.

Don’t take me wrong here, social networks are useful tools for sure, but they are only tools: they shouldn’t replace your home (your website). Your brand has to go beyond the tools you use because the platforms can be replaced anytime.

What do you think?

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