Technology, business and change
Technorati state of the blogosphere
Technorati released the first part of their annual “state of the blogosphere” report. Technorati describe this report as follows:
Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.
We can learn some really interesting things from that report and I strongly suggest you take a quick look. The report shows that two-third of bloggers are male, 50% are between 18-34 years old and they are more affluent and educated than the general population. If you’ve been in the blogging world for more than three months, you’ve probably noticed that in a way or another.
Your tiny blog in the blogosphere
One thing I want to stress on is how many blogs are considered to be active by Technorati and why blogging is a long term investment. First, let’s take a look at this chart from Technorati:
Chart Technorati authority
It shows the number of blogs per technorati authority segments. The Technorati authority is the number of blogs linking to your blog in the past 6 months. As we can see, most blogs are very isolated from the blogosphere and never receive love from other bloggers. The situation changes when it gets to 20+ authority, but we can see that the number of blogs achieving some sort of success is really small. Only 75,000 out of 5 million bloggers have an authority of 50 or more!
The lesson is that so many people will abandon blogging within the first months or year. If you can keep a good posting rate for more than a year, there’s no reason for your blog not to reach at least the 50 authority mark. With that mark, you can at least claim you are in the top 50,000 bloggers in America. Sounds good heh?
Next part tomorrow
Technorati will release the second part of this report tomorrow so stay tuned. For today, I really just wanted to show how most people don’t succeed blogging and will stop very fast. Take this as an opportunity and see blogging as a long term investment.
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Thats cool…my TeasasTips blog and my offbeatnewsandvideos blog are both in the 50s…thanks for breaking it down!
TeasasTipss last blog post..Tips For Recruiting New Affiliates
That’s very good, congrats for your 50+ ranking!
Hmmm… I may be missing something but numbers don’t fit. I am at 34 authority and profile shows my rank at 208K. But according to chart anyone in 30-49 range can’t be farther than 110K.
PS figured that out, chart only covers blogs that had posts in June.
PPS Ben, that’s third theme and second domain for this blog… It’s really time for first favicon!
Rarsts last blog post..Roadkil – light and freeware utilities
I give up Rarst, that favicon is comming tonight!
Woohoo I am 66! I was 73 just a few days ago, not quite sure how that happened…are people un-linking?
Dennis Edells last blog post..6 Days Since Last Post: Lots Of Updates!
Well, I don’t think people are unlinking because once you receive the link, it’s a +1 even if the blog removes the link a couple of minutes after. The authority is actually the number of blogs linking to you in the last 6 months, so that number probably went down a little!
Thanks Ben, this is good information on blogs and bloggers.
ZKs last blog post..4 Proven Email Subject Lines
No problems ZK, thanks for stopping by.
Ahh ok, so the links may very well still be there, they just aren’t being “counted” anymore.
Psst, any plans to install a subscribe-to-comments plugin? Please
Dennis Edells last blog post..New Feature! Link Love For Your Thoughts
Thanks for all this info. I have been working on a blog to highlight bloggers that have linked to me. Share the love so to speak. Is that unethical, illegal or does that in some way violate some blog rule? I plan on doing that about once a month or so.
Ms Sparkys last blog post..Casey Releases Latest Letter from Petraeus on Electrocutions
Also, this is some of the best Thechnorati info I’ve found out there. Good job!
Ms Sparkys last blog post..Casey Releases Latest Letter from Petraeus on Electrocutions
I have a question. I recently published a post highlighting different bloggers that linked to me during that month. I posted on October 8th and the bloggers that have claimed their blog with technorati aren’t seeing anything. Did I do something wrong??
Here’s the post.
http://mssparky.com/2008/10/ms-sparkys-link-love/
Ms Sparkys last blog post..Jackie and Dunlap ‘08