I think Facebook did a great job with “pages” and what you can do with them is really interesting, particularly for brands. The sad thing is that most Facebook brands’ pages suck. Really.
They suck because they fail to understand the core concept of social media and that providing value is not an option. I’m just going to throw random stats here, but I wouldn’t be surprised if 95% of Facebook pages were just a boring copy of the brand’s/person’s RSS feed. Then, social interactions are mainly sales pitch or self-promotion.
I’m sorry, but I need more. I need more than an additional feed of your content: for that there’s RSS and email. I need social interactions and content that is not necessarily about your brand, but that still can be of interest to me.
So, if your Facebook page looks like a RSS feed and that your logo is all over the place, it might be time to re-think your strategy.