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Why your brand’s Facebook page might suck
July 28th, 2009I think Facebook did a great job with “pages” and what you can do with them is really interesting, particularly for brands. The sad thing is that most Facebook brands’ pages suck. Really.
They suck because they fail to understand the core concept of social media and that providing value is not an option. I’m just going to throw random stats here, but I wouldn’t be surprised if 95% of Facebook pages were just a boring copy of the brand’s/person’s RSS feed. Then, social interactions are mainly sales pitch or self-promotion.
I’m sorry, but I need more. I need more than an additional feed of your content: for that there’s RSS and email. I need social interactions and content that is not necessarily about your brand, but that still can be of interest to me.
So, if your Facebook page looks like a RSS feed and that your logo is all over the place, it might be time to re-think your strategy.
58 Responses to “Why your brand’s Facebook page might suck”
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This is fantastic information for blog.
I have kinda avoided Facebook anyhow so oh well. Thanks for the post.
I agree 110%! Facebook really isn't all that great. You can defianty tell when people just throw up a page. Thanks for the informative post.
I think for any web property, looking at it from "visitor's perspective" will help you to identify the areas that need improvements.
Facebook is good social networking site but nowadays some are use for self promoting and don't use properly for social networking site.
Company facebook pages are generally the weakest link.
Great post i would say Facebook is such a cool site for social networking but nowadays some peoples are miss using that site and don’t use it properly for social networking site …