Comments on: Will businesses have to deal with personal branding?

By: sitecore hosting

sitecore hosting — Fri, 20 Mar 2009 06:06:44 +0000

I think systems will develop that make it easier to maintain our online lives, like you're seeing with lifestreaming now.

By: Sunday Link Love and Announcements | The Net Fool

Sunday Link Love and Announcements | The Net Fool — Sun, 11 Jan 2009 06:23:56 +0000

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By: John@Test

John@Test — Fri, 09 Jan 2009 15:16:26 +0000

Personal branding is a key to online venture if you are into online business, somehow, having a day job does not mean that blogging is just for fun or having a site is just for fun, sometimes it does pay the bills cutting off the incentives from the day job.

By: Gennaro

Gennaro — Wed, 07 Jan 2009 18:59:39 +0000

We are definately living in the era of personal branding. Personality has become more important than product in most places. Cable news, travel shows, sports, etc. TV, in general, has become centered around individuals. We don't watch No Reservations. We watch Anthony Bourdain. Gennaros last blog post..Passport Cards Speed Border Crossings

By: Freddie Taylor

Freddie Taylor — Wed, 07 Jan 2009 05:00:40 +0000

Ben, how many wasted hours per day, month, year are businesses absorbing in employs not being efficient. Hours wasted emailing, surfing the net, or playing games on the computer. This is a very big concern of corporations and management. Keeping the employees focused on task and the job. Granted there are some environments where creativity is king, denying access maybe doesn't make sense. But most business is not in the pure creative field. Freddie Taylors last blog post..Goal Setting Sunday: Week 18

By: Dennis Edell

Dennis Edell — Wed, 07 Jan 2009 01:33:39 +0000

I'm not entirely sure what you meant by "Employers will have to adapt". I think it will be a loooong time before employers run out of job seekers they can hire, after firing the idiot caught blogging at work. LOL Dennis Edells last blog post..Do You Have Blank Blog Advertisement Slots?

By: Jen

Jen — Tue, 06 Jan 2009 16:22:07 +0000

@Eric- I don't think the money that is being lost is from technology use but from the time taken away from the workplace- afterall most companies don't pay extra if you are online longer but they are paying you to be there a certain number of hours a day. Jens last blog post..Hostgator- Are you Happy With Your Web Host?

By: Eric Tan

Eric Tan — Tue, 06 Jan 2009 06:02:49 +0000

@Ben - You are totally right about "...personal branding/blog stuff is what keeps them alive during the evening..." and during the day as well. Business 2.0 to me will be telecommuting, marketing, investing... mostly higher up positions... someone still has to do the grunt work. @Jen - Companies are totally losing money from employees using companies technology for personal use. that's why I got myself broad band and bring my own laptop to work... =) Eric Tans last blog post..Same Contest, Double The Winners, Are You Lucky Enough?

By: Jen

Jen — Tue, 06 Jan 2009 02:38:44 +0000

I think that corporations lose thousands of dollars daily on people doing personal blogging at work. I work at a company that has 1000's of employees and even though we have a "no blogging, no personal email, no personal internet" policy who the heck can enforce that. For me personally, I spend about an hour a day online out of 8.5 for personal use. But then again, it would probably be less if they gave me more work and stricter deadlines in following them. The biggest problem arise out of the fact that laziness is rampantly bred in the corporate world (at least the one that I have seen.) Companies will have to adapt and find ways to incorporate what we are all doing outside of work in the workplace. How? I don't even have a clue but most likely by the time they get a clue the world will be on to something else. Sorry this was kind of a rant.... it kind of just hit a sore spot. I REALLY do ask for more work on a daily basis but since no one wants to give it to me I will just do more for me. Jens last blog post..Hostgator- Are you Happy With Your Web Host?

By: Vikram Rajan

Vikram Rajan — Mon, 05 Jan 2009 22:05:07 +0000

Well, I’ve been out of a job for about 8 years now.

So I only know the world of self-employed professionals and how to grow our practices.

And personal branding, in the form of self-promotion, has always been around. And it’s been our #1 competitive advantage (and ethical disadvantage… think: ambulance chasers).

Corporations have long since used personal brands – ever since the first corporate brand. That’s what the Quaker mascot still is. Likewise, branding flourished using these characters who personified the brands’ attributes.

Of course, we just do it better when we’re representing ourselves.

So corporations will realize that Together Everybody Achieves More when they leverage the personal brands on which they are building their corporate brands. Or they create a loveable mascot, as usual.

~ Vikram Rajan
PracticeMarketingAdvisors.com